New Holland equipment and the stories of producers who farm New Holland SMART will come to life at the 2014 Farm Progress Show in “Living New Holland SMART,” a thrilling 4-D theatre experience that engages all the senses.
“Farm shows always attract farmers anxious to see the latest technology,“ says Dawn Pelon, Marketing Communications Manager for New Holland, North America. “This show goes one step further, and highlights not only New Holland’s latest technology, but also pays tribute to our hard-working customers who work smarter every day with New Holland equipment.”
The multi-sensory-engaging 4-D experience brings a day in the life of a New Holland SMART farmer to audiences with the drama of film, surround sound, live action, and a variety of sights, smells, sounds and physical effects built into the specially designed, air-conditioned theatre environment.
During this show, guests will be immersed in a day in the life of a New Holland SMART farmer. Stunning panoramic views and field action of New Holland’s latest equipment, including the new CR combine, T9 Series 4WD tractor with SmartTrax tracks, T6 Series tractor and Roll-Belt round baler, and SuperBoom skid steer, serve as a backdrop for the live action on the stage.
See and feel the warmth of a sunrise. Hear and feel the rumble of an engine as equipment roars to life. Listen to the crash of thunder and see storm clouds roll in as you smell the rain of a summer storm. Watch as New Holland introduces the latest equipment with cutting-edge technology and highlights the stories of three New Holland SMART farmers in a totally new, 4-D theatre experience usually found only in amusement parks.
The 15-minute 4-D shows can be experienced at the 2014 Farm Progress Show in Boone, IA, in the theatre located on the New Holland lot between 10th and 11th Streets on South Avenue on the show site. Shows start on the hour and half hour beginning at 9 a.m. daily, and end at 4 p.m. on Tuesday, August 26 and Wednesday, August 27, and at 3 p.m. on Thursday, August 28. The theatre is air-conditioned, and free beverages and snacks are available. Seating is available on a first-come, first-served basis for each show.
