Dressta to Further Grow Global Market Presence in 2016

Dressta will continue growing its global market presence by building upon its distribution channels and investing in R&D, as well as introducing new products to the market.

Dressta has entered 2016 on the back of an unprecedented year of global success, forming key networking partnerships across the world and implementing world class manufacturing practices. This year, the Polish construction equipment manufacturer will focus its strategy on building its distribution channels to further develop its global market coverage, whilst continuing its commitment to R&D in order to drive innovation and further improve its products.

In short, DRESSTA’s mission is to provide machines that deliver ultimate power, performance and productivity – placing emphasis on individual customers’ needs and delivering the products they need to do the job.

Since being acquired by LiuGong in 2012 to officially become LiuGong Dressta Machinery, DRESSTA has been steadily building its worldwide presence and reputation. In 2015, DRESSTA extended its network into several new markets, such as in Latin and South America in countries such as Chile and Ecuador, whilst also strengthening its ties in Europe, most notably in France.

This reach was expanded further still through moves into Africa and the Middle East, with successful sales of its popular TD-25 heavy crawler dozer and pipelayers for use in major projects in Ethiopia and Pakistan.

Throughout 2016, DRESSTA will look to expand its distribution reach in North America, Saudi Arabia and the United Arab Emirates, as well as in the Benelux and West Africa regions.

This push will be enhanced by the launch of DRESSTA’s latest line of products: the new S-Series Hydrostatic crawler dozers, TD-8S and TD-9S, which were on display at bauma 2016. These compact dozers have been launched into the North American market in June 2016 – a market which represented approximately 50% of global dozer demand. Additionally, 50% of this market was the compact dozer class in 2015.

Both the TD-8S and TD-9S are examples of the innovations that have been driven by DRESSTA’s investment in its R&D, featuring dual path hydrostatic drive systems that ensure smooth speed changes, pivot turns and counter rotation. Fully equipped with Tier 4 Final Cummins engines, they have been built for executing the toughest tasks across the world with maximum productivity and precision.

In addition to the new compact S-Series hydrostatic dozers, 2016 marks the debuts of three new fuel-efficient models with the latest configurations, including the SB-85 pipelayer, TD-20 landfill dozer and the TD-25 mining dozers.

The introduction of each of these five machines to the market, alongside its proven existing product line, symbolizes DRESSTA’s push to providing the best tailored machinery for the mining, construction, landfill, forestry and pipelaying industries, as well as for use in extreme ambient temperatures such as arctic or foundry environments.

Priding itself on the value of its customers’ feedback, DRESSTA will continue to actively engage with its expanding network of dealers to drive improvements in its product range’s quality, performance and versatility. As part of this, DRESSTA will seek to increase communications on the availability of its Special Feature Requests (SFR), enabling individual customers to tailor DRESSTA products to meet their exact requirements, whatever the application.

Already in 2016, DRESSTA has launched its brand new, multi-language website providing customers and dealers from across the world with instant access to all the machine and company information they require, as well as examples of its machines being used by satisfied customers.

The year ahead promises to be another significant step in the growth of the DRESSTA brand. By committing itself to its customers through its world-class machines, which are supplemented by an expanding support network of dealers worldwide, the DRESSTA brand will solidify its competitiveness in the global construction equipment industry arena throughout 2016.