High Exhibitor Demand Already Reported for Agritechnica 2017

Organizers for Agritechnica are already seeing high exhibitor demand, with over 2,900 anticipated from Germany and other countries around the world.

DLG (German Agricultural Society)

Agritechnica 2017, the world’s largest trade fair for agricultural machinery and equipment, is once again expecting very good participation of domestic and foreign agricultural machine manufacturers. Based on previous participation levels at this time of year and the high levels of interest again this year, the organizer, DLG (German Agricultural Society), is expecting more than 2,900 exhibitors from Germany and the rest of the world.

"The previous registration result already impressively underlines the outstanding position of Agritechnica as a worldwide platform for agricultural machinery manufacturers and their suppliers," says Agritechnica Project Manager Marie Servais. “We are still around 9 months from the start of the exhibition, but we already know that all of the agricultural machinery companies with a global footprint will be present in Hanover in November." 

Agritechnica 2017 will take place from November 12-18 (special preview days on November 12 and 13) at Hanover’s exhibition grounds. Two years ago, 2,903 exhibitors from 52 countries participated; and 451,000 trade visitors, including 98,000 from outside Germany, found out about new developments in agriculture at Agritechnica.

New: Special feature "Future crop protection–responsibility needs ideas"

This year, Agritechnica is being presented under the theme "Green Future–Smart Technology." Agriculture faces great challenges when it comes to sustainably increasing the production of raw materials, food and feed, and innovative technology, powerful varieties and precise fertilizers, as well as effective and environmentally compatible crop protection products are the basis for achieving this.

Crop protection, whether mechanical, chemical or biological, is playing an increasingly important role. Its precise implementation, efficacy and safety are prerequisites for sustainable operating success, and this means it regularly forms the basis for discussions within and outside the agricultural sector.

At Agritechnica 2017, therefore, DLG is dedicating a special feature to crop protection in cooperation with partners from the fields of business, science and consulting. Taking the theme "Future Crop Protection–responsibility needs ideas", the special feature will allow manufacturers to present technologies and systems that correspond to the theme, thereby creating a unique information platform for visitors to compare systems and offers in one place.