Thor Rebrands as Xos Trucks

Xos Trucks Inc., formerly known as Thor Trucks, announces that its officially rebranded. The rebrand represents a new stage for the company as it begins to look at product offerings in its pipeline that move beyond its core business of building commercial vehicle hardware.

Xos is short for ‘exosphere’ — the outermost section of the planet’s atmosphere — and is representative of the company's investment in developing cutting edge technologies and mobility solutions that exceed anything on the present market.

“We see Xos as the ‘os’ for fleets — the intersection between energy and software,” says Dakota Semler, CEO and co-founder of Xos. “That the name is cheeky, playful, and maybe slightly irreverent doesn’t hurt either.”

The number of fleets making the transition from diesel to electric mobility is increasing and Xos is aiming to help fleets through that transition with more than just a truck.

The new name will be followed by an expanded product offering and focus beyond trucks, which the company is excited to share more about in the coming months.