Frost & Sullivan Announces Cooperation with Messe Frankfurt for new Mobility Conference

Frost & Sullivan has partnered with Messe Frankfurt to develop Hypermotion, an event focused on future mobility trends including digitalization and autonomy.

Frost & Sullivan

Frost & Sullivan announces its cooperation with Messe Frankfurt. This cooperation includes consulting Messe Frankfurt, one of the world's leading trade fair organizers, in refining the concept for the new event format Hypermotion - focused on the theme of Mobility. This fair with an adjunct conference program will be unique in addressing critical topics of all transportation modes, providing opportunities and requirements for the 21st century mobility industry.

Frost & Sullivan will support with both its industry knowledge as well as with conceptual approaches to ensure the program reflects the needs of today's mobility challenges. With Hypermotion, Messe Frankfurt will be able to unite the key stakeholders such as traditional OEMs, start-ups, transportation providers, technology developers, governmental players amongst others to facilitate productive exchange and the exploration of potential collaborations.

"With the fair and conference evolving around digitalization, decarbonization and disruption, we feel right in our element and are glad to contribute to what we believe will emerge as the major industry event, setting cutting edge standards and bringing people together having a key interest to shape the future of mobility," says Arunprasad Nandakumar, Frost & Sullivan Team Lead Autonomous Driving. "Renewed policies around the world are reinforcing electric vehicles, with 13.4 Million hybrid and fully electric vehicles predicted by 2022. This will further impose totally new requirements on infrastructure, usage and consumer's awareness."

"Convergence between industries, for example bringing healthcare and wellbeing into the connected car, is a major driver behind our offer. Frost & Sullivan is excellently positioned to add value to our overall concept. With leading future research across industries the consultancy had precisely the broad approach we are embracing with Hypermotion," states Michael Johannes, Vice President Mobility & Logistics Messe Frankfurt Exhibition GmbH.

As information services become more sophisticated, the potential to integrate and aggregate mobility services is increasing, allowing customers to plan, book and pay for their journeys in real time. The smartphone as the unified platform enables this shift from ownership to usage. With the number of active mobile users increasing to 5.8 billion until 2020, representing more than 75% of the global population, this represents one of the most disrupting shifts in the industry. Partnerships are essential to effectively combine not just the services which customers would like to use, but the supply and network coverage to make it a reliable alternative to private car use.

A key characteristic of these partnerships is that they are formed mainly across different industries. OEMs are finding their new position within the ecosystem by founding their mobility providers. More than 1,700 new digital startups enter the market and players previously not engaged in the industry - such as Amazon with its entry in the aftermarket - speed up the transformation of the industry. Regionally limited partnerships such as between BMW's Drive Now and Arriva in Copenhagen exemplify the experimental character and start-up approach traditional OEMs are trying.

Digitalization is affecting all elements of the automotive supply chain, rapidly gaining influence due to the dependence of autonomous and connected cars on accurate, real-time and smart data. "Autonomous cars alone will account for a 84 billion Dollar market by 2025", estimates Nandakumar.