Datatag exhibiting Cesar security system to U.S. market at CONEXPO

During CONEXPO 2014, Datatag will exhibit its Cesar security system which OEMs can implement on their machinery to help deter equipment theft.

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The UK’s only official equipment security and registration scheme, CESAR, has grown substantially during its seven years. The team behind the world’s most successful scheme of its type will be in Las Vegas in March at CONEXPO 2014 to promote the innovative scheme to government departments, trade bodies, leading manufacturers, insurers and the asset finance industry.

The CESAR scheme now protects over 130,000 pieces of equipment. In the past seven years CESAR has had a marked impact on equipment theft. The ‘CESAR effect’ has reduced overall equipment theft in the UK, increased the rate of recovery of stolen equipment by a factor of six, and helped reduce insurance premiums on equipment.

CESAR is fitted on production lines in Germany, the USA and the UK by leading international manufacturers. In the USA both John Deere and JCB fit CESAR to machines destined for the UK. John Deere tractors built in Waterloo , IA, and Augusta, GA , and JCB ‘Robot’ skid-steer loaders built in Savannah, GA, are fitted with the Datatag supplied CESAR security system at the end of the production line prior to final inspection and despatch.

The CESAR security system works by giving each piece of equipment a unique and permanent ‘fingerprint’ using a mix of state of the art security marking technology that includes tamper evident triangular registration plates, Radio-frequency identification (RFID) transponders, forensic liquid DNA and microscopic Datadots. CESAR is a proven deterrent against theft and an invaluable aid in recovery. According to police statistics CESAR registered machines are four times less likely to be stolen and six times more likely to be recovered than unregistered machines.

CESAR is widely supported by government agencies, trade associations, leading insurers and the asset finance industry as it is a proven deterrent against theft and an invaluable aid in recovery.

During the next seven years many more markets, other than the UK, could benefit from the three aspects of the ‘CESAR effect’, namely reduced equipment theft, increased recovery rates and  reduced insurance premiums on equipment.