AEM Launches Election-Themed Smartphone Game

AEM's new I Make America smartphone game aims to educate users about manufacturing issues and their relation to the 2016 election.

Association of Equipment Manufacturers

The Association of Equipment Manufacturers (AEM) launched a new smartphone game through its “I Make America” campaign on Tuesday to engage and educate voters on manufacturing issues this election season. 

The I Make America (IMA) Game is currently available to download for free through the Apple Store, Google Play and the Windows Store. 

The IMA Game is an interactive experience intended to educate users about the manufacturing issues at stake during the 2016 campaign in a fun and engaging way. Users compete in several small construction and agriculture equipment-themed challenges followed by multiple choice questions that gauge their knowledge of several manufacturing issues, like infrastructure, trade and renewable fuels. 

“AEM hopes that this I Make America Game serves as a compelling tool for manufacturing voters to get involved with I Make America and educate themselves on the issues that matter this election season,” says AEM President Dennis Slater. “This is an important part of our broader effort to raise the profile of manufacturing issues during the campaign.”

To support the game, the I Make America campaign plans to travel to over two dozen manufacturing facilities throughout the United States to engage employees and allow them a chance to compete in the game. I Make America will award prizes to the highest-scoring game user at each event, and a grand prize (a 3D television) to the highest-scoring app user by the election. Equipment manufacturers in Illinois include companies like Vermeer, John Deere, Kinze, Hagie, and many more.

“The I Make America Game is a terrific tool to help manufacturers educate their employees and their communities about the issues that affect our businesses,” says Jim Barrett, Executive Vice President of Marketing, Farm, Ranch and Agriculture Division for Blount International. “I would encourage all equipment manufacturers to get engaged through I Make America this year to energize the manufacturing voter base.”

I Make America is a grassroots campaign consisting of members of the equipment manufacturing workforce, related industries and supportive members of the general public who advocate for policies and solutions to promote equipment manufacturers. Since the campaign's inception in 2010, it has attracted tens of thousands of supporters and, in 2015, generated almost 150,000 emails to members of Congress and other elected officials.

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