Trelleborg, global developer and supplier of tire and complete wheel solutions for the agricultural and materials handling industries, will launch three new apps at the leading agricultural exhibition, EIMA 2012 in Bologna, Italy, November 7 to 11 on stand A3, Hall 14.
Demonstrating its commitment to digital tools and communications, the company will set up a dedicated ‘digital’ area on its booth, giving visitors to the show a chance to sample all of its new apps, which have been developed for use on tablet and smartphone devices.
Trelleborg’s new Tire Book and Tire iBrochure apps have been specifically designed to provide farming professionals, as well as specialized tire and machinery dealers, with comprehensive information on Trelleborg’s complete tire range, along with useful advice to help professionals get the most out of their agricultural and forestry tires.
In addition, the Trelleborg Load Calculator app, which is designed to calculate load per axle according to a tractor’s configuration, is now able to recommend the optimum pressure for the selected application.
Roberto Angelucci, Trelleborg Wheel Systems Digital Marketing Manager, comments, “Our new advanced, user-friendly digital tools are designed to drive users in a natural and intuitive journey through the entire range of Trelleborg products and solutions, from technical data, product performances and test results, to the latest pictures and movies.
“Digital interaction and communications with our customers is becoming a fundamental part of our industry. This is because times are changing and modern agriculture requires that professionals are always up to date with the latest tools, solutions and services available to them, which will help them to run farming operations more efficiently and productively.
“As well as having our new range of interactive tools on stand for visitors to trial, we will be promoting their benefits through TrelleborgAgri, a digital network for farming professionals powered by Trelleborg. TrelleborgAgri, which includes Facebook, You Tube, Flickr and Twitter, gives farmers the opportunity to share their experiences, best practices and opinions with their peers to improve the outcome of their agricultural operations.”