SAME celebrates release of new Explorer tractor with event at Treviglio headquarters

SAME celebrated the past 30 years of its Explorer brand, and the release of a new model, with a special event focused on company growth and innovation.

The Explorer has played a crucial role in the past 30 years of SAME history - it has been so successful that, all across the globe, an Explorer has been delivered to a customer every two hours since 1984. SAME decided to celebrate the arrival of the new Explorer with a major event titled “Growth through exploration” held on November 10 at the company's headquarters in Treviglio. Around 500 guests attended the day-long event, with dealers and importers from all over the world as well as clients and journalists from the specialized press.

The topics of growth and innovation were the key themes throughout the event. SAME DEUTZ-FAHR CEO Lodovico Bussolati illustrated the trends that will shape the agricultural world over the next decades, and the company's strategy for growth. SAME DEUTZ-FAHR Executive R&D Director Massimo Ribaldone described the design and engineering choices behind the technical solutions applied in the new Explorer tractor range. Wolfgang Egger, the Style Director of Italdesign Giugiaro, gave a fascinating address on the history of design as seen through different SAME tractors over the years.

This was followed by the round table titled “Italy Invests: creating successful products and keeping this success going” participated in by Cavaliere Giorgetto Giugiaro, honorary chairman of Italdesign Giugiaro, Wolfgang Egger, SAME DEUTZ-FAHR Vice Chairmen Aldo and Francesco Carozza, and Lodovico Bussolati. A speech by SAME DEUTZ-FAHR Chairman Vittorio Carozza concluded the activities.

The event continued with a gala dinner, during which five European farming families were awarded prizes in recognition of their long-standing loyalty to the SAME brand.

The all-new Explorer was also in the spotlight at the SAME stand at EIMA International 2014 in Bologna, which opened its doors November 12. With three families and a total of 11 models, FARMotion engines, a new cab and new transmissions, the new generation Explorer is, once again, the ideal work partner created by SAME for today's farmers.