As one of the world's leading manufacturers of agricultural equipment, CNH Industrial N.V. was proud to host the European Parliament Committee on Agriculture and Rural Development at Expo Milano 2015. The committee visited the Sustainable Farm Pavilion belonging to New Holland Agriculture, one of the company's global agricultural equipment brands, on June 18.
Their visit was organized by the European Parliament in an initiative to have its members tour Expo pavilions whose topics specifically tie into their own legislative discussions. While most pavilions are directly associated to a country, the Sustainable Farm Pavilion is the only one to be hosted by a manufacturer of agricultural machinery, a presence made possible by CNH Industrial and its sister company Fiat Chrysler Automobiles' Global Partner roles with Expo.
With its ecofriendly structure, interactive activities and real-life product displays, the pavilion emphasizes the importance of agricultural mechanization and sustainable farming for the future. The structure thereby provided the committee with a greater sense of CNH Industrial and New Holland Agriculture's global presence and ongoing work in the agriculture sector.
During the visit, Michele Ziosi, Head of Institutional Relations for CNH Industrial in the EMEA (Europe, Middle East and Africa) region, delivered a short welcome speech to the delegation underlining the importance of intelligent regulatory framework in EU policy in order to allow farmers to take better advantage of sustainable agriculture applications and alternative fuels, including those from renewable sources. Massimiliano Tripodi, Marketing Director of the New Holland Agriculture brand for the EMEA region, explained the important aspects of the pavilion, which promotes the role of sustainable agricultural mechanization through precision farming equipment, which supports conservation agriculture and alternative energy sources.
This was followed by a tour of the pavilion and a productive discussion between the committee and key CNH Industrial representatives from the EMEA region. The group touched on a number of topics including European agriculture policies and the regulatory issues affecting the farm machinery sector. CNH Industrial's leading efforts in the field of precision farming technology and alternative fuels were also spotlighted.
