Daimler Trucks North America Leads Class 6-8 NAFTA and U.S. Markets

DTNA’s Freightliner Trucks Is 2010 Class 8 Market Leader

Daimler Trucks North America (DTNA) announced that it is the Class 6-8 segment leader for the North American Free Trade Agreement (NAFTA) and United States markets. In 2010, DTNA’s Class 6-8 NAFTA retail sales climbed to 67,800-plus units, achieving a 31.6% share of market and growth of two full share points over 2009. In addition, DTNA’s U.S. Class 6-8 retail sales rose to more than 56,900 units, representing an industry-leading share of 32.6%.

DTNA also remained the Class 8 NAFTA and U.S. market share leader for the 2010 calendar year, with shares of 32.4% and 33.9%, respectively.

The company’s 2010 Class 8 sales performance was driven by Freightliner Trucks, which achieved Class 8 leadership in the NAFTA market with 42,800-plus retail units sold, and a 30.3% market share. Freightliner Trucks also leads the U.S. Class 8 market with over 34,700 units sold and a 32.4% share. DTNA’s Western Star brand continued to see Class 8 retail sales growth in the premium extreme duty vocational market in 2010.

“Our 2010 sales success significantly exceeded our expectations,” said Martin Daum, president and chief executive officer, DTNA. “While the total market rose only slightly over 2009, a crisis year for our industry, DTNA benefited from very high customer acceptance of our proven BlueTec emissions technology. We look forward to continued growth, and a productive and rewarding year for DTNA and the industry in 2011.”