The exhibition of agricultural machinery EIMA International has changed its schedule and moved to February 2021 due to the current global health emergency [the COVID-19 pandemic]. The Bologna event—one of the most important industry events in the world with almost 2,000 exhibiting companies and a total of 320,000 visitors in the last edition—will not take place in November 2020 as scheduled but instead will be held from February 3-7, 2021. It will still take place at the Bologna exhibition complex.
However, the November rendezvous will not be disregarded. On the same days as the original event—November 11-15, 2020—EIMA International will create "Eima Digital Preview", the world's first agricultural machinery event entirely hosted using a digital platform and technologies.
The EIMA of February 2021 will be based on its traditional formula, offering an in-person event for business people, technicians and farms to showcase the widest choice of technologies for every type of processing. On the other hand, the digital edition promises to be a fascinating preview, a unique experiment in the industry, a new experience that will project exhibitors and visitors into a new dimension.
"The decision to postpone the great traditional EIMA until the beginning of next year," explains Alessandro Malavolti, President of FederUnacoma, the federation of Italian manufacturers that is the direct organizer of the event, "stems from a careful logistical and economic assessment, since it is extremely likely that exhibitions may still be affected in autumn by specific government ordinances, and the transport and services system may still be slowed down due to the precautionary measures that will still be in place both in Italy and abroad.
"After all, the agricultural and applied mechanics supply chain urgently needs to resume business," says Malavolti "because there is great interest in technological innovations and great need, especially after the acute phase of the virus emergency, to restore energy and competitiveness to the primary economy.
"That's why we planned the November preview which will bridge the gap to the February 2021 edition, an event that represents an exception in the history of EIMA International, which will return to its traditional placement from November 2022," concludes Malavolti.
"The enrollments in the 44th EIMA have already filled the Bologna exhibition complex, and this organizational structure will be transposed to February," explains the General Manager of FederUnacoma Simona Rapastella "while we are already working on the digital platform that will allow exhibitors to preview in November their company profiles and the range of products and news.
"We are working in synergy with institutions, professional organizations and publishing houses," adds Rapastella "to create a program of seminars, conferences and media-based events, to focus attention on the main issues and encourage the meeting between supply and demand regarding technologies for agriculture, green area care and land maintenance.
"The 'business-to-business' meetings with foreign operators will feature prominently on the new platform since they represent a strategic target and a great strength for our exhibition," concludes Rapastella.