Luber-finer Unveils New Logo

Luber-finer announces new logo at Mid-America Trucking Show

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Luber-finer, a Champion Laboratories brand approaching its 75th anniversary in heavy-duty filtration, announces its new look, trailer wraps, electronic tools and great products at the 2011 Mid-America Trucking Show (MATS). MATS was held from March 31-April 2 at the Kentucky Expo Center in Louisville.

MATS attendees were able to enter a drawing for an Android Tablet by stopping by Luber-finer’s booth to receive a ticket. MATS attendees also received an additional entry into the drawing by posting a “comment” on Luber-finer’s Facebook page ( by the end of MATS (4pm EST, April 2, 2011). Official contest rules are posted on Luber-finer’s website and Facebook page.

Visitors to the show were presented with two opportunities to interact with Luber-finer as representatives greeted attendees at the booth in the North Wing of the Expo Center, while a truck adorned with Luber-finer’s new trailer wraps was located at the Expo Center’s main entrance.

The company’s fleet of heavy-duty delivery vehicles recently hit the interstates and highways featuring brand new trailer wraps displaying Luber-finer’s new brand identity. This new look was carried through to the new Luber-finer booth at MATS, allowing guests to become more familiar with many of the components of the brand’s new Built To Do More campaign, which was launched last fall. In addition to its heavy-duty filtration products, Luber-finer showcased its new electronic tools at MATS, including:

  • The new Luber-finer Android phone app, which can be downloaded free from the Luber-finer web site ( or from the online Android Market. The phone app provides installers and other Luber-finer partners with one-click access to filter product search and cross-reference information that can enhance filter-change productivity and help operators turn bays quicker.
  • A redesigned Web site ( that embodies Luber-finer’s forward-thinking vision and commitment to going the extra mile for its customers. The new site provides visitors with a customer-friendly, ease-of-use experience and a wealth of valuable information about Luber-finer filtration products.
  • Luber-finer’s social media network, which allows customers to keep up-to-date on news, the latest time saving tools and upcoming events. Luber-finer can be viewed, liked, followed and linked on YouTube, Facebook, Twitter and LinkedIn