In its quest to become the top touch screen supplier in each of its markets worldwide, touch screen manufacturer and display enhancement integrator, Touch International, has set its sights on Europe.
The privately held, US-based company announced its expansion into Europe with the addition of sales consultant Sascha Poth, based in Frankfurt, Germany.
“About 30% of our business comes from Europe, making the region an important part of Touch International’s global identity,” explains Touch International CEO Michael Woolstrum. “With complementary sales and manufacturing facilities located in the U.S. and Asia, Europe is the next logical step.”
Providing European customers with the knowledge and expertise needed to build world-class display solutions, Poth will enable Touch International to deliver better customer support, and represents the first step in gaining European market share in the military, aerospace and medical industries.
"Joining Touch International gives me the opportunity to provide a wide range of high-quality, specialized products that the European market is waiting for,” says Poth. “With a professional R&D team and efficient manufacturing lines for prototyping and mass production, I'm looking forward to bringing our solutions to Europe."