"The steady market growth in Scandinavia, the successful cooperation during the last three years and a close cooperation with OEM customers," explains David Shelstad, MOBA’s Vice President, as the main reasons for MOBA’s decision to intensify the participation in Novatron. “By reinforcing our partnership, MOBA and Novatron aim to create further synergies, particularly in areas of technology and product development,” says Jukka Tervahauta, Managing Director of Novatron Oy.
In 2011 MOBA acquired an initial 25% stake in Novatron and immediately integrated Novatron’s Xsite excavator systems into its product portfolio. Both companies’ marketing cooperation will continue to operate: MOBA, its subsidiaries and its international dealer network will market Novatron excavator systems globally. Novatron Oy will continue to offer excavator systems in Finland, Norway, and Sweden, and will market MOBA leveling systems for graders, dozers, milling machines, pavers, and rollers in these countries, working closely together with MOBA’s existing dealers.
