Yokohama Tire Corporation announces that effective April 1, it will realign off-the-road pricing and may implement increases of up to 6% amongst other inline adjustments.
Bruce Besancon, Yokohama Tire Vice President of OTR Sales, attributes the realignment to market dynamics and general business pressures. “We find it necessary to realign some of our products in an effort to better serve our customers,” he says. “Yokohama is committed to the U.S. market and will continue to produce the best OTR tires while still providing value to our customers.”
