With immediate effect, Case IH is launching an additional information channel specifically for users of tablet computers. The new app gives convenient and user-friendly access from an iPad to all the key data on the portfolio of tractor and harvesting technology available from Case IH. Alongside technical information, such as performance figures and vehicle specifications, the app provides extensive further insight into the range by way of pictures and videos.
Simple navigation
The app opens with a 3D wheel that enables the user to select an individual model. More detailed information is accessed via a series of images and "hot spots" – information trigger points with descriptions and close-up pictures. In the full screen mode, the brochures, magazines, images and videos provided by the app can be conveniently viewed on the iPad. A useful compare function allows users to evaluate two different Case IH models side by side and undertake a direct comparison of their key data.
Exclusive information for dealers
The wealth of information delivered by the new Case IH app is intended not only for end customers. A password-protected area gives Case IH dealers access to special information for their eyes only. Every member of the European sales force now has all the relevant documents available digitally at their fingertips.
The Agritechnica fair coincides with the launch of the app in the Apple App Store. It can be downloaded for free in various European languages under the search term ‘Case IH Europe’. A Windows 8 tablet version of the app will be made available in 2014.
