There are more than 100 tractor brands in the world, however, there are only a few of them that take root in manufacturing tractor parts in the first place. One of them is the Turkish industry giant Erkunt Group that was established as a casting factory in the Turkish capital of Ankara in 1953. Since then the company has been a strategic partner of the world’s renowned automotive brands including the German companies Deutz, ZF and MAN.
Established by Mümin Erkunt, one of Turkey’s most talented engineers who pioneered succesfull projects in Germany and Switzerland following his studies in these countries, Erkunt has paved the way for engineering its own tractors for 50 years before presenting the first tractor designed in Turkey.
Erkunt Traktor has been the mostly talked about tractor in Turkey since then as the brand has swept all records for rising up to third place in the Turkish tractor market where 36 brands, some of which are more than a century old, compete for a highly troubled customer segment.
Erkunt Traktor’s huge success has mainly relied on solving one of the core troubles of Turkish farmers, the fuel, as due to the government taxes on oil, Turks buy probably the most expensive fuel throughout Europe, paying as high as 3 euros per liter.
Erkunt Traktor’s fuel-efficient models brought on a new era for all Turkish farmers by reducing their leading cost on the list. However, not only manufacturing a rock-solid performance tractor offering fuel-efficiency, also executing a very unique business model for Turkey, Erkunt Traktor was built on a very educating business model built on customer satisfaction.
The brand is no doubt a pioneer in soul and has the full right to claim to be the first in many things such as being founded by the world’s first and only woman manufacturer of tractors, Zeynep Erkunt Armagan. She brought one of Turkey’s most acclaimed and pioneering brands into light through high-tech engineering and customer satisfaction.
Erkunt Traktor has been internationally marketed as ArmaTrac since 2007 and been distributed in countries like the UK, well known for being the homeland of tractors.
Now aiming for the German market by attending Agritechnica in Hannover, ArmaTrac’s hottest attributes look like the Deutz engine and ZF transmission, parts that are manufactured at Erkunt Group’s casting factory and later used in its tractors. “We have driven farmers happy with our experience in tractors and a model built on customer satisfaction and now added some magic of the best of German engineering into this combination,” says Armagan, CEO of Erkunt Traktor, a.k.a ArmaTrac.
