INTERMAT has just closed its doors and we take a look at some of the highlights of Paris’ international construction event. With 1,350 exhibitors, 67% international, and more than 200,000 visitors a record for a B2B exhibition including 145,082 identified trade visitors (up 15.8% from 2009), 34.2% international, INTERMAT again demonstrated its international reach and confirmed its positioning in the Mediterranean and African markets.
Highlights and hot topics
Sales exceeding expectations
Business was brisk at this session with a large number of orders taken. “The total value of the equipment on offer over the six days was estimated at $2 billion, some 5% of which translated into orders, an equivalent of approximately $1 million,” says Exhibition Manager Maryvonne Lanoë. The 9th INTERMAT was an intense time for construction equipment and machinery professionals with many deals struck and partnerships formed.
China present in force
The world is changing and INTERMAT mirrored that: several Chinese equipment manufacturers exhibited, with stands worthy of the big western names. The huge increase in the number of Chinese exhibitors, occupying more than 26,250 m² of exhibition space and representing 9% of the offer in number of exhibitors, reflects the significant foothold China has gained in European markets.
The exhibition was also an opportunity for Chinese manufacturers to announce their European acquisitions. Like Japan and South Korea before it, China is preparing to compete with the west in high tech manufacturing.
What’s new in equipment?
Another highlight was the large number of technological innovations launched at INTERMAT, largely to comply with the new European regulations and progression to Stage IIIB of the European emissions standards.
One of the key trends of INTERMAT 2012 was the presentation of process equipment to address the growing demand for across the board site mechanization, at a time when the working environment is being redefined to better prevent musculoskeletal disorders and other risks.
Construction companies want faster, quieter and more efficient equipment that will boost productivity and save energy.
International market leaders
During this exceptional week, INTERMAT welcomed the bosses of many major international construction equipment manufacturers, representing 80% of the global market:
- Markku Teräsavasara, President, Atlas Copco Surface Drilling Equipment
- Paolo Fellin, Vice President, Caterpillar EMEA
- Mario Gasparri, the new President of CNH
- Zeng Guang’an, President, Guangxi Liugong Machinery Co. Ltd
- S.W. Kim, General Manager, Hyundai Heavy Industries Europe
- Sir Anthony Bamford, Chairman of JCB
- Keiko Fujiwara, President and CEO, Komatsu Europe International n.v.
- Shinichi Miyake, President, Kubota Europe
- Alain Bohrer, CEO of Liebherr France. President of Cisma
- Ron DeFeo, Chairman and CEO, Terex
- Pat Olney, CEO, Volvo CE
- And many more
A week of official visits with a focus on the Middle East
The exhibition was officially opened by Bernard Accoyer, Deputy Mayor of Annecy-le-Vieux and President of the National Assembly of France.
Patrick Bernasconi, President of the FNTP (French association of civil engineering firms) chaired the awards ceremony for the 2012 Innovation Awards.
Johann Sailer, President of the CECE (European construction equipment committee) was present and chaired the CECE press conference held at the exhibition.
His Excellency Mohamed Meer Abdalla Al Raeesi, United Arab Emirates Ambassador to France, came to give official support to INTERMAT Middle East, due to take place October 8 to 10, 2012 in Abu Dhabi: “This annual event in Abu Dhabi is a real opportunity for the Gulf states to promote the region’s construction companies and their innovations, results and projects, as well as for exhibitors to share their experiences,” says Al Raeesi. The programme for ‘Middle East Day’ included a series of talks and a panel discussion with the special participation of delegations from the Abu Dhabi Department of Economic Development (DED) and the Abu Dhabi National Exhibition Center (ADNEC).
In the runup to INTERMAT an extensive interanational promotional campaign was rolled out, resulting in over 40 official international delegations being hosted at INTERMAT 2012, from Algeria, Bulgaria, Brazil, Chile, China, Israel, Japan, Mali, Morocco, Tunisia, Russia, Senegal, Northern Europe and the Middle East. Russia enjoyed a particularly high profile at INTERMAT 2012, sending a number of delegations, as did several North and West African nations.
Record international press presence
Almost 500 journalists, 75% of them international, covered the event. The press made a huge contribution to its success.
INTERMAT harnesses the power of Web 2.0
INTERMAT has fully embraced the digital age, setting itself apart with a sophisticated ecosystem to facilitate the visitor experience and stimulate information exchange and networking.
A website, a blog with a wealth of articles, videos and photos, widescale presence on social networks (Facebook, Twitter, LinkedIn), a dedicated mobile application, and a daily online news bulletin with articles, videos and photos produced during the exhibition by a team of 30 international journalists. A print version of the Dailynews in English was handed out at all the entrances.
INTERMAT 2012 was the international virtual and real world gathering of the entire construction industry, as the success of this 9th session shows.
Exhibition Manager Lanoë sums up: “The 9th INTERMAT confirmed the recovery of the construction equipment sector, with a clear upturn in business worldwide and turnover of more than $1 billion in 2011. So INTERMAT in fact heralded the 2012 recovery. We look forward to seeing you all in Abu Dhabi in October 2012 and again in Paris in 2015.”
The INTERMAT network is growing and the next event will be the 2nd INTERMAT Middle East, October 8 to 10, 2012 in Abu Dhabi.
This annual event takes place in an important region for construction with a high number of large scale infrastructure and construction projects underway.
INTERMAT Middle East is an opportunity for international site equipment manufacturers and their local distributors to meet clients, project managers and contractors from the Gulf states.